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Izuno Travel

Stage 1 - Guidelines for an ‘Izuno’ Drink

April 6th, 2009 by Jordan


There are many questions one must find their own answers to in life…and one of those questions is…”What will by my drink.” A drink to be created by oneself and take the name of the creator or in this case the name of my handle (izuno) for years after I am gone. I introduce…the story of an ‘Izuno’.

Stage 1 - Setting Guidelines

So to begin the long process in figuring out what concoction of cocktail I will be using, it’s important to set some general guides and limits. If you are making your own drink, be sure to define yourself when defining guidelines for your drink.

1. The drink must be chilled with 2-3 squares of clear ice. I thrive on warm weather, and I’m happiest when warm…so therefore a perfect drink must accomodate the perfect temperature.

2. The drink must be unique. I’m sure whatever my final recipe is, there will have already been 20 different online versions of the same drink…so whether it is a particular brand of alcohol or a particular volume…I must be orginal and specific in creation.

3. I’m a traveler. Therefore I need to incorporate ingredients and liquors from around the world. Being careful not to get too wrapped up and sacrifice on taste. If I leave a continent or two out the drink it is not a big deal, however it must not be direct from one region.

4. A drink is special only when there is cause for celebration. So what I celebrate will have an impact on the drink. My life has been a celebration of discovery and truth…therefore an ‘Izuno’ must also be about discovery and truth.

5. And finally, as a designer, I realize the important of aesthetics. The drink must be a good color, a good scent, a proper smoothness, a natural clean look, and of course a great taste.

Stage 2 - Roughing Out Ingredients

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