Ethos Water…tagline….”Helping Children get Clean Water.” This seems to be a pretty common theme among businesses now. Helping causes around the world and putting out a nice flash website and strong marketing campaign. The main business behind Ethos water is Starbucks. They are also partnered with PepsiCo for distribution purposes. The website will tell you they’ve reached 6.2 million of their 10 million dollar goal. All this by only donating .05 cents for every bottle purchased. Hmm…maybe should have gone for the big dime and you could have reached your goal. Anyways, they give the money to previously established relief organizations. If you wanted to know that.